Sandra Márquez │ Employer & Talent Branding Consultant for Technology Companies

I help tech companies build the system to attract, engage, and retain senior software talent in LATAM.

Sandra Márquez
The Challenge

The Truth of Tech Talent in LATAM

Raw industry data on what unfilled senior engineering seats actually cost.

~$6,800 USDEvery senior engineering seat left open costs you ~$6,800 USD per month in lost output and delayed roadmap.
44 daysHard-to-fill tech roles take an average of 44 days to hire globally and up to ~70 days for the hardest engineering positions.
$42,458 USDLost output per month per open software engineering role.

Sources: Josh Bersin Company & AMS, Global Talent Climate Report · Lightcast & Fiverr Pro, 2023

Cost of inaction — industry data
About

Bridging Business Leadership & Developer Culture

"I help tech companies to attract senior software talent through narrative, visibility, and technical community systems."
Our Solution

The Developer Employer Brand System (DEBS™)

The deliverables and the infrastructure transformation you see within the first 90 days.

1 · Technical Narrative

What makes your engineering culture worth joining.

2 · Senior Talent Attraction Engine

Credibility signals where senior talent already is.

3 · Tech Events Platform

High-value formats that generate trust and pipeline.

01

Technical Narrative

  • Market-aligned EVP
  • Technical Storytelling
  • Developer Advocacy Programs
  • Technical content architecture

"Build a talent ecosystem that orbits around your employer value proposition."

Technical narrative — developer talk at JUG GDL
02

Senior Attraction Engine

  • Developer-centric recruitment
  • Credibility signals
  • Community public relations

Media Tour: high-impact corporate press (Zillow, Expansión Summit, El Financiero, and more).

Expansión
El Financiero
Milenio
03

Tech Events Platform

  • Hackathons
  • Architecture Meetups
  • Engineering Showcases
  • Strategic sponsorships

Experience-marketing approach: developer-first formats that convert presence into pipeline.

Event branding production
SUSE stand
Developers interacting
Activation showcase
Community in action
Social Proof

Trusted by Leading Dev Communities & Tech Companies

Tech Companies

Zillow
DoorDash
SUSE
Roomie
Howdy

Developer Communities

GDL Dev Comms
JConf
j4G
JUG
★★★★★
Sinuhe Jaime
Sinuhe JaimeCEO · GDL DevComms

"Sandra is one of the few people in Mexico who genuinely bridges both worlds: she has the trust of the developer communities and speaks the language of hiring leadership"

★★★★★
Isaura M
Isaura MCOO · TechBrander

"Her strategy generated qualified conversations with senior engineers who already trusted our brand by the time we spoke with them."

★★★★★
Aldo Luevano
Aldo LuevanoChairman · Room_e

"Sandra built amazingly our employer brand presence in Mexico from the ground up. She understood both what our engineering leadership needed and what local developers actually respond to"

Insights for Leaders

Strategic Insights for Tech Talent Leaders

Exclusive Content

The Tech Talent Media Showcase

Use your company email. Submissions go to HubSpot; the showcase unlocks after a successful registration.

How to Work with Me

Strategic Engagement Models

DEBS™ Diagnostic & Foundation

The best diagnosis on where your EVP Stands & where to go.

30 days
Book a Strategy Call
Recommended

DEBS™ Fractional Lead

Full diagnosis, strategy and execution of DEBS.

6 months
Book a Strategy Call

DEBS™ Scale / Multi-site

Expand your strategy through all LATAM.

12 months
Book a Strategy Call

Let's Build Your DEBS™