
I help tech companies build the system to attract, engage, and retain senior software talent in LATAM.

Raw industry data on what unfilled senior engineering seats actually cost.
Sources: Josh Bersin Company & AMS, Global Talent Climate Report · Lightcast & Fiverr Pro, 2023

"I help tech companies to attract senior software talent through narrative, visibility, and technical community systems."
The deliverables and the infrastructure transformation you see within the first 90 days.
What makes your engineering culture worth joining.
Credibility signals where senior talent already is.
High-value formats that generate trust and pipeline.
"Build a talent ecosystem that orbits around your employer value proposition."

Media Tour: high-impact corporate press (Zillow, Expansión Summit, El Financiero, and more).


Experience-marketing approach: developer-first formats that convert presence into pipeline.















"Sandra is one of the few people in Mexico who genuinely bridges both worlds: she has the trust of the developer communities and speaks the language of hiring leadership"

"Her strategy generated qualified conversations with senior engineers who already trusted our brand by the time we spoke with them."

"Sandra built amazingly our employer brand presence in Mexico from the ground up. She understood both what our engineering leadership needed and what local developers actually respond to"











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The best diagnosis on where your EVP Stands & where to go.
Full diagnosis, strategy and execution of DEBS.